Aventis Systems® Reveals New Brand Identity
Company Focused on Helping Customers “Get IT Done”
ATLANTA — April 20, 2016 — After eight successful years in business, Aventis Systems, Inc. today unveiled a new brand identity, symbolizing its tremendous growth, newly defined company mission statement and values, and expanded product and service offerings.
“Our company identity has naturally changed over the years as we increased offerings to include software and services, while also entering the government segment and expanding globally,” stated President and Founder Hesam Lamei. “We are excited to share our new look that successfully illustrates who we are today and will be through the next phase of our business journey.”
From Aventis Systems' humble beginnings as an exemplary value-added reseller (VAR) providing high quality products and best practices information technology (IT) counsel, the company made waves among larger competitors for including unprecedented support for small and midsized customers. Aventis Systems’ story began when Lamei sold computer memory to make some extra money while in college in the early 2000s. In 2008, Lamei decided to expand his offerings and began selling refurbished servers and storage lines that quickly became advantageous to small- and medium-sized organizations who needed to save money during the cash-strapped days of the recession.
Over the years, the company listened closely to customers and tracked industry trends which led to a careful expansion of product and service offerings as well as market reach. These moves transformed this small components firm into a provider of custom IT solutions capable of supporting physical and virtual infrastructures. Now with global multi-channel sales, the Aventis Systems startup has matured, and today's new brand reflects just that.
Aventis Systems today expresses a renewed commitment to customer service through its
mission statement that vows to “work relentlessly with IT professionals to make their jobs easier,” and shares their values that include customer experience, technical support, and persistent improvement. Additionally, the new tagline, “Get IT Done” summarizes not only what Aventis Systems can do for their customers, but also the challenge that all IT professionals face on the job: getting their IT projects accomplished.
Standing apart from VAR competitors, Aventis Systems directly addresses a vast group of IT professionals within various industries across the globe, including consultants and managed service providers (MSPs), as well as end-users from small- to medium-sized businesses, educational, non-profit, and government organizations. Aventis Systems further differentiates itself from other VARs by offering customers a choice to fully customize their IT solutions with a hands-on, business-minded sales professional, or select tailored solutions through premier online channels. Customers also receive personalized support that provides guidance during the planning stage and procurement, seamless delivery and deployment, and continued technical support through and beyond the life of physical and virtual systems.
Communicating the expanded offerings of Aventis Systems is the number one reason the company decided it was time to rebrand. Company-led research with its customer base revealed the comprehensive product offerings are not well known outside of the hardware category. Aventis Systems’ custom IT solutions fulfill requirements of small and medium-sized organizations to build and operate complete physical and virtual infrastructures. The company offers high-quality refurbished and new hardware, system and application software, and an array of in-depth managed
services including infrastructure consultation, cloud hosting and migration, virtualization deployment, data and disaster recovery, security consultation, hardware relocation, and equipment buyback.
Aventis Systems’ new look is a distinctly modern stylized mark inspired by the original logo. The new icon of bidirectional arrows expresses a business-to-business (B2B) collaboration of coming and going IT solutions. The three sections of the new icon symbolize the three categories of company offerings, i.e. hardware, software, and services. The brightened palette of colors make a distinctive, positive impression in a crowded marketplace and uses vibrant saturation that proves appealing to customers. The refreshed typography is a strong extension of the brand personality and gives the logo a more contemporary look overall to move the brand design into the future. Visit Aventis Systems
online to witness the new look and learn more about the updated brand identity.
About Aventis Systems
Aventis Systems, Inc. offers custom IT solutions to build and operate complete physical and virtual infrastructures. The comprehensive solutions include high-quality refurbished and new hardware, system and application software, and an array of in-depth managed services including infrastructure consultation, cloud hosting and migration, virtualization deployment, data and disaster recovery, security consultation, hardware relocation, and equipment buyback. Headquartered in Atlanta, Georgia, Aventis Systems fulfills technology requirements of IT professionals within various industries across the globe. From partnering with consultants and managed service providers, to being the provider-of-choice for end-users from small to medium-sized businesses, educational, non-profit and government organizations, Aventis Systems goes above and beyond other value-added resellers because they "Get IT Done."
Call 1-855-AVENTIS (283-6847), visit
www.AventisSystems.com, or connect with Aventis Systems on LinkedIn, Twitter, or Facebook to learn more about the company.